Data Quality

Data Quality is even more important with today’s pressures on customer service and perceived value.

Direct Marketing Association (DMA)

• Code of Best Practice 

The Data Warehousing Institute

• 2008 TDWI BI Benchmark Report: Organizational and Performance Metrics for BI Teams  (registration required)

TechWorld 

• White paper on Business Awareness in data protection management: (registration required)

GreenDM.co.uk